Calyx And Corolla Case Pdf
THE UNIVERSITY OF TEXAS DALLAS Calyx and Corolla Case Analysis Spring 2014, 6301-502 Marketing Management Abigail Soyombo Austin Morrison Karthigeyan Dhandapani Mallik Panchumarthy Mario Duran Srividya Ravi 2/15/2014 Introduction Calyx and Corolla (C&C) pioneered an innovative concept of selling high quality flowers directly from the growers to the consumers through FEDEX, eliminating distributors and wholesalers from the supply chain. Since flowers varied in their perishability and their quality deteriorated steadily from the time of picking, efficient packaging and distribution are paramount to the flower industry. C&C substantially reduced the time it took to deliver flowers from growers to consumers from one to two weeks to one to two days after cutting. As a result, C&C’s customers received flowers that were fresher than the competitors’ by as many as seven to ten days and lasted longer. Problem Statement: Promotion as a Growth Strategy Having functioned successfully as a mail order operation for the first two years, Ruth Owades and executive management would like to reassess C&C’s options for growing the business.
Calyx & Corolla Case Solution, Describes a new entry in the flower industry $ 8 billion in the United States. The combination of using airfreight night (Federal. Calyx & Corolla Case Solution,Calyx & Corolla Case Analysis, Calyx & Corolla Case Study Solution, Consumer Behavior Consumers need to buy fresh flowers for weddings.
Some specific questions were: • Should C&C remain a mail order operation or begin to compete directly against traditional retail florists and wire services, such as Florist Telegraph Delivery (FTD)? Скачать Бесплатно Программу Таджикские Шрифты there. • What would be the financial implications of the various growth strategies? • How should C&C react to direct competition from new waves of mail order flower retailers with slightly different concepts, such as Stillwater, a division of a large, well-capitalized Japanese conglomerate? • How should C&C respond to unfavorable US weather condition particularly during peak demand periods? • C&C management had planned a marketing campaign in Minneapolis/St. Paul TV Market test area. They wanted to understand the following: • What sort of response would they have to generate in order to justify expanding the advertising program beyond test area?